Just finished Jeff Jarvis' book 'What Would Google Do?' in which he challenges various societal fields like business, government, media and education to think more like Google. Although I think he could be more critical about Google, especially it's 'big brother' potential, the challenges are good. The Generation that grows up with Google and social media thinks differently and expects the world to change with them. A must-read for innovators, reformers and entrepreneurs. Promotional video clip here.